Experiential Marketing is a newer method of strategic marketing. This method directly engages consumers and the brand. It’s the physical touch that creates the intrinsic emotion to form a positive memory of their experience which leads to brand loyalty. When using this strategy, it is crucial to know your audience/demographic and the perception you want that audience to have of your brand.

Benefits:

• Generate awareness

• Create an emotional connection

• Develop positive perceptions

• Witness a consumers’ experience with a product in real time

• Stimulate purchases

This is what I like to call my “bread & butter”. Groupon has provided me with the opportunity to really think outside the box and create unique experiences to engage with consumers. See the gallery for examples of Experiential Marketing events we’ve done at Groupon.

NOHA also specializes in Corporate and Social event planning.